Use cases
Virtual production for the content you make.
Studio shows, sport, live commerce, field reporting and scheduled channels. Pick a production below to see what the audience gets, what you control and what stays on location.
Before and after: the camera feed on green, then the composited program.
Virtual studios
One presenter. A choice of sets.
Newsroom, sports desk or branded interview from the same green-screen space.
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Sport and fans
Statistics and a mascot in the live moment.
The real stadium stays. 3D and live stats are added to the feed, no green screen.
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Live commerce
Show the product. Keep talking.
3D product, features and offer inside the live video, from a simple room.
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Field production
Film where the story is.
Camera and transmitter on location, rendering and control in the cloud, the program back on the monitor.
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Scheduled channels
Schedule the program. Reach several platforms.
Playout runs the schedule and sends one program to several destinations at once.
Open the use caseTwo ways to use it
Replace the background, or add to the real one.
Every use case above relies on one of two set-ups, or both.
Green screen
The camera films against green. Keying removes the background and Unreal Engine places the presenter in a 3D set with live graphics. The filming space stays the same whatever the program.
Augmented reality on a real scene
The stadium, the shop or the street stays in the shot. Virtual objects, mascots, statistics and graphics are composited into the live feed, with tracking matched to the camera.
Which production would you like to try?
Choose a scenario and request a demonstration around it.